McCarthy Family Farm (formerly Trout Creek Orchard) is a fourth-generation family farm located in Parkdale, Oregon, selling premium apples, pears and cherries as well as holiday wreaths. The farm sells the vast majority of its fruit to a local packing house. The remainder is sold directly to consumers through its online website and wholesale to nurseries, florists and fundraisers. Setting a goal to grow its online sales, the company recognized it needed a new look and an engaging, responsive website to capture the growing number of people purchasing gifts online and through mobile devices.
McCarthy Family Farm hired Pitchfork Communications to land on a new name and design a modern logo and brand identity that reflects its focus on quality, family ownership and sustainability.
We applied the new logo and brand to all print and digital marketing materials. We also designed and launched a new website and online store, including arranging a product photo shoot. The response from customers has been wildly successful. McCarthy Family Farm is poised to grow its online business, which now includes they locally grown peaches and fresh-cut peonies.
As a fourth-generation family-owned farm, it was a big step to rename and rebrand our business. Pitchfork Communications led us through a thoughtful, creative and fun process to land on a new brand identity that we are all proud of and excited about. The response from our customers and other farms in the area has been overwhelmingly positive.
— Adam McCarthy