The Alliance for Higher Education in Prison believes all people, regardless of their location or circumstance, should have access to quality higher education. The nonprofit organization based in Denver, Colorado, is working collaboratively to advance the field of higher education in prison by supporting practitioners and students, producing reliable data and research, and communicating the need, importance, and value of quality higher education in prison.
Pitchfork Communications began working with the Alliance for Higher Education in Prison in 2019, soon after the organization hired its first executive director. Our first project was creating a Communication Plan, which would serve as an invaluable tool for the staff, board and volunteers. During the discovery phase, we read through the Alliance's founding documents and conducted interviews with current and former board members as well as staff.
Once the Communication Plan was complete, we went on to craft copy for the Alliance's future website. We introduced the organization to Blue Marble Creative, which helped bring the Alliance's story and work to life through beautiful illustrations and a user-friendly design. The Alliance launched its new site in February 2020. It has been an invaluable tool for the organization, especially in the wake of the COVID-19 pandemic. The Alliance was able to quickly launch a COVID-19 Action Page and archive a weekly community digest for its community members to access.
"Each day, we began to lean on Becky more and more to help support the launch of our organization. Becky took the time to listen closely and with great curiosity to learn about our work and the industry-specific needs of our organization. She thoughtfully shepherded our team through a complete strategic communication planning, design and implementation process."
— Mary Gould, Director, Alliance for Higher Education in Prison