Cycle Oregon produces fully-supported, expertly-managed bike rides for cyclists of all levels that showcase Oregon’s natural beauty and rural communities.
The nonprofit organization takes riders through some of Oregon’s most iconic landscapes and welcoming small towns. Each Cycle Oregon event includes meticulously planned routes, healthy food stops, mobile bike mechanics, sag-wagons and friendly volunteers along the way. At the end of the day, riders enjoy hot showers, a beer and wine garden, live music and heaping plates of locally sourced food.
Pitchfork Communications began working with Cycle Oregon in December 2018. Our primary goal was to increase registration for the Classic event while also attracting more people to check out Cycle Oregon's other, newer events (Gravel, Weekender and Joyride). Our secondary goal was to increase awareness about Cycle Oregon's impact on communities throughout the state through its philanthropic activities.
Due to our efforts, Cycle Oregon received coverage from more than 50 news outlets, including broadcast, radio and print publications (see sidebar for a sampling of coverage).
In 2020, we led the PR campaign around Cycle Oregon's announcement of its 2020 rides, gaining extensive coverage and helping boost registration. Then, when the Covid-19 pandemic hit the United States, we helped Cycle Oregon create a communication plan and FAQ for the postponement of its GRAVEL ride. Eventually, when the board made the hard decision to cancel the entire season, we helped Cycle Oregon with the communication plan, FAQ and PR around the 2020 season cancellation.
A sampling of Cycle Oregon coverage
Let's take a Joyride! - Lake Oswego Review
Cycle Oregon’s uphill climb - Portland Business Journal
Bikes bridge cultural divide - The Register-Guard (Eugene)
Cycle Oregon to bring hundreds of cyclists to Central Oregon - The Bulletin (Bend)
Cycle Oregon returns to Central Oregon - KTVZ-TV (Bend)
Morning Conversation: Steve Schulz - KQEN-FM (Roseburg)
Download the Cycle Oregon
2020 Press Kit