becky

In 2021, we partnered with Weinstein PR to guide the land trust in announcing a landmark deal that protected more than 25,000 acres of working forest from being developed. We continue to support Columbia Land Trust with media relations. 

435 Indio Way Net Zero Energy Offices, photo by Bruce Damonte

Pitchfork Communications began working with the Alliance for Higher Education in Prison in 2019, soon after the organization hired its first executive director. Our first project was creating a Communication Plan, which would serve as an invaluable tool for the staff, board and volunteers. During the discovery phase, we read through the Alliance's founding documents and conducted interviews with current and former board members as well as staff.

Once the Communication Plan was complete, we went on to craft copy for the Alliance's future website. We introduced the organization to Blue Marble Creative, which helped bring the Alliance's story and work to life through beautiful illustrations and a user-friendly design. The Alliance launched its new site in February 2020. It has been an invaluable tool for the organization, especially in the wake of the COVID-19 pandemic. The Alliance was able to quickly launch a COVID-19 Action Page and archive a weekly community digest for its community members to access. 

"Each day, we began to lean on Becky more and more to help support the launch of our organization. Becky took the time to listen closely and with great curiosity to learn about our work and the industry-specific needs of our organization. She thoughtfully shepherded our team through a complete strategic communication planning, design and implementation process."

— Mary Gould, Director, Alliance for Higher Education in Prison

Pitchfork Communications began working with Cycle Oregon in December 2018. Our primary goal was to increase registration for the Classic event while also attracting more people to check out Cycle Oregon's other, newer events (Gravel, Weekender and Joyride). Our secondary goal was to increase awareness about Cycle Oregon's impact on communities throughout the state through its philanthropic activities.

Due to our efforts, Cycle Oregon received coverage from more than 50 news outlets, including broadcast, radio and print publications (see sidebar for a sampling of coverage).

In 2020, we led the PR campaign around Cycle Oregon's announcement of its 2020 rides, gaining extensive coverage and helping boost registration. Then, when the Covid-19 pandemic hit the United States, we helped Cycle Oregon create a communication plan and FAQ for the postponement of its GRAVEL ride. Eventually, when the board made the hard decision to cancel the entire season, we helped Cycle Oregon with the communication plan, FAQ and PR around the 2020 season cancellation.