Established in 1986, the Columbia River Gorge National Scenic Area protects nearly 293,000 acres of trails, forest, waterfalls, parks and historical sites within this spectacular river canyon. A unique working landscape of public and private lands, the National Scenic Area is a world-renowned destination as well as a place that many people call home. It’s also extremely popular, which has led to trail and road congestion, trail degradation, invasive species, increased search and rescue operations and other concerns.
In 2015, multiple government agencies and nonprofits came together to discuss ways to reduce congestion in the Columbia River Gorge, raise awareness about impacts to natural resources, and help people have a safe and enjoyable experience.
Working with Weinstein PR, Pitchfork Communications played a critical role in bringing this campaign to fruition. We worked with Travel Oregon, the U.S. Forest Service, Friends of the Columbia Gorge, and Oregon Department of Transportation to develop a communications plan and launch a campaign aimed at helping visitors travel safely travel to, from, and around the region while protecting it so that future generations can enjoy it, too.
This multi-faceted project includes a brochure, micro site and map that all aim to help improve the visitor experience.