The City of Tualatin, population 27,000, is a dynamic, vibrant community located 12 miles south of Portland and 30 miles north of Salem, the state capital. The City of Tualatin is committed to providing timely, relevant and engaging information to the community, which it views as an essential component of the democratic process and vital to helping the City fulfill its mission. The City of Tualatin engaged Pitchfork Communications to help with the development of a Communications Plan and Editorial Calendar.
We worked closely with the Deputy City Manager and the City’s Communications Team to develop key messages and communications goals, strategies, tactics and metrics of success to enhance the City’s ability to boost community and employee engagement and improve customer service. The process helped the Communications Team realize all the various tools that were already available to them — a Style Guide, Branding Guidelines, etc. — and together determine how to efficiently and effectively use these tools to reach more people in the community.